AdWords Secrets Revealed - Posicionamento de anuncios

Are you ready to find out yet another Adwords Secrets Revealed? I bet you are. In todays article I want to take you through a method that will help you turn you can actually see where your ad are being placed o the Googles content network. This is such an important part of running a very optimized campaign.

This Revealed Adwords Secret is going to show you step by step how to set all of this up so you can start tracking your ad placement for all of your content network ads. Once again, this is a must if your serious about advertising on Googles content network.

Note: Before we begin with this Adwords Secrets Revealed, you must be aware that this is not for beginners. So for even more tips, tricks and killer Adwords secrets revealed, You can Download a FREE copy of my Adwords ebook - The Adwords Handbook:
www.secrets4adwords.com

Now, lets get stuck in.

First, we need to be able to see exactly where our ads are being placed. We need to be able to do this to be able to eliminate the websites that we don’t want to use.

Adwords Secret Report:

1 - Select the ‘reports’ tab from the top navigation.

2 - Select ‘Create a new report’.

3 - Create your report. Lets take a look in detail at how this is done.

Report:
Choose the ‘Placement Performance’ from the list. By selecting this option, step 2-4 will become unique to the ‘Placement Performance’ category.

Settings:
Level of Detail:
Adwords allow you to choose from three sections - Ad Group, Campaign and Account. If you select Account, then the report will run for everything within your account. This is to generic, and should hardly be used. For the most targeted option, select Ad groups. This option allows you to target specific Adgroups within your account.

Note: for the best results, you must separate your content network and search network in to different adgroups. This will give you complete control over the performance of your content network.

Domain URL:
Adwords gives you the option of URL and Domain. URL will give you the exact URL the your ad was placed on, e.g - www.secrets4adwords.com/about-jeff-spires.php Where as Domain will only give you the overall domain name. E.G - www.secrets4adwords.com

For the best results I always choose URL. As this gives me an exact representation of what is happening.

View (Unit of Time):
Simply, add the unit of time that you want to run your reports. I normally set this to
‘Daily’. But this will be determined by how you want to run your own campaign.

Date Range:
Select the date range that you want to view.

Campaigns and Ad Groups:
This is where it starts getting good. Adwords allows you to select whether you want to run the report for everything associated under the umbrella of the ‘Level of Detail (selected earlier)’. Or, even better than that, you have the option of selecting the exact campaign or Adgroup that you want to focus on. Once again, this depends on what option you selected within the ‘Level of Detail’ drop down menu. This is a great way of getting really targeted with your stat tracking.

Advanced Settings (Optional)

Add or Remove Columns:

This section basically allows you to select which areas of your Adwords campaign you want to view within the report. Just check the columns that you want to use and deselect the columns that you don’t want to use.

However, the default options are normally good enough.

Filter Your Results:

This is a great feature that allows you to filter your results. Each filter basically is an option de como quere que os teus resultados baleira. EG - Se só quere amosar todos os resultados que ten un CTR do 1% ou superior, pode facilmente facelo aquí.

Aquí está a lista dos seguintes criterios:
Search Query
Distribución de anuncios
Grupo Ad Status
Estado da campaña
Impresión
Visualizacións
CTR
CPC
Custo
Posición media

Google tamén permite escoller máis de un filtro, o que significa que pode ter varios filtros por informe. Simple clic en "engadir outra restrición" para engadir un filtro adicional.


Modelos, programación e correo-e

Nomee o informe:
Só o nome do informe que sexa.

Modelo:
Se desexa gardalo lo como o novo modelo, a continuación, marque a caixa de selección. Un novo modelo basicamente significa que pode usar este informe para crear un novo informe das costas del. Por exemplo, vostede desexa realizar o informe exacto, pero con unha sección diferente.

Isto pode ser moi útil para crear rápidamente novos informes.

Programación:
Agenda de informes de AdWords permite que decida cantas veces queres que o seu informe para ser executado. Se vostede decide para marcar esta opción, o AdWords lle dará tres opcións - Todo o día, toda luns, primeiro día de cada mes. Máis unha vez, que permite crear un informe aínda máis segmento.

Email:
Para todos vostedes que están ocupados e na estrada un lote. Por que non comezar este informe sexa enviado directamente a túa caixa de entrada. Este sitio é para min unha necesidade. Eu corro campaña para moitos, o máis que é automático, mellor. Simplemente por marcar a opción de seleccionar un lle vai aforrar ter que manter entrando en conta e procure o informe. AdWords tamén darlle a posibilidade de engadir o informe para o seu correo electrónico como un xml.,. CVS,. CSV (para Excel). TSV e tipo de ficheiro. HTML. No entanto, outra gran característica dos individuos AdWords.

Unha vez que o seu doe, basta con premer sobre o botón "Crear un informe" no ángulo inferior dereito tiña canto da páxina eo seu feito.

Ok, agora temos o noso informe de execución. Para ver vostede de informe, abonda seleccionar a pestana "Informes" do alto da campaña AdWords. AdWords permite escoller o informe, ou editar o informe que acaba de crear.

Entón aí está. aínda outro dos segredos do AdWords Reveled. Esta é verdadeiramente a dos grandes formas de realizar unha conta de AdWords en esteroides. Polo tanto, non pasar iso.

Para ir aínda máis segredo de AdWords, Download my FREE Ebook. Embalado con Killer consellos, trucos e segredo do AdWords: www.secrets4adwords.com


Grazas pola lectura.
Esperamos que este artigo foi útil para ti.

Kind regards Jeff Spiros

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